Jul/090
Consumption Structure and Popular Trends of European Toy Markets
In last decade years, it took place a thorough change in European toys and games industry. The market share increases gradually and has accounted for more than one third of the whole world’s toys and games market. In recent years, electronic toys rise greatly, video games become more and more popular, and wooden toys still charm children a lot. Especially rc toys in electronic toys market, such as nitro rc car, remote control helicopter, rc gas boat, rc helicopter, remote control car, rc car etc. increase rapidly.
In past 1-2 years, European toys market had belowing features and trends:
The highly important factor still was price, although most parents in rich countries such as U.K., Holland and France liked to buy large-scaled toys, those toys had a rather cheap price usually under 8 EURO. A great deal of European parents believed that wooden toys were educative and innovative, and wooden toys were typical toys in children’s rooms, and it would keep growing in European wooden toys market. Parents were always pleased to buy the toys of teaching while playing for their children, which had caused educational toys white-headed in years of 2005 and 2006 in Europe. The European Union had imported toys from developing countries as many as 50% of its total amount and were still on its way of increasing. Among them 40% were carried out by importers, and the left were mostly accomplished by agents and centralized purchasers.
After all, in next 5 years, traditional toys sales in European market will change little, however, with the growing purchasing power of some countries, it will go up. Traditional toys combining electron and interaction like early educational toys are being a stable developing period. Video game products will keep increasing strongly. And rc toys, such as nitro rc car, remote control helicopter, rc gas boat, rc helicopter, remote control car, rc car etc will also have large market in adult toys.
Take a look at the main countries in EU, in U.K. electronic toys will grow fastest and have the largest market, rc toys in electronic toys market, such as nitro rc car, remote control helicopter, rc gas boat, rc helicopter, remote control car, rc car etc will become most popular. And the total amount of toys market in U.K. will reaches 6 billion EURO by 2007.In France, markets of infant toys and early learning toys will grow fast, and infant toys market is in process of growing fast because of high birthrate in recent years. Video games will be very popular, and it will rise of 25% in next 5 years.
Comparing with other European countries, technical toys for such as architecture, vehicle and electronic training toys will be more popular in Germany. Music, dancing and doll toys will be fully fashionable in Belgium. Mobile phones, voice recognition games and virtual games will be in fashion in Spain.
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Jul/090
Toys Market Environment in China
The number of young kids under the age of 14 and infant, toddler and preschool in China is over 300,000,000, accounting for 25% of the whole population. Among them 80,000,000 live in the city, which form a large numbers of toy consumption. Especially in recent years, parents identify with the concept that toys can enlighten children on their intelligence, moreover, majority of modern families in China only have one child, parents are willing to spend on their child. Although according to the official statistic, the toy sales in mainland of China are no more than 2,000,000,000 dollars in 2006, it is estimated by people in this industry that the actual market demands should be 9,000,000,000 dollars. People in this industry believe that the forecast demands of Chinese toy market will increase at a rate of 40% per year in the following years, and the consumption of Chinese toy market will hopefully exceed 13,000,000,000 dollars.
In recent years, it appears some characteristics for toy sales in mainland of China:
1. Model Toys
Electric model toys attract both children and adults, such as tank cars, cars installed with alarm whistle and so on. Though these toys are not cheap in price, especially the electric toys, commonly between 8-10 dollars, some even as high as 80-100 dollars, but they have a strong footing in the market.
2. RC Toys
Appeared with high technology, for instance, electronic toys that can sound or shine, rc toys and interactive toys that can speak or perform a series of actions are salable goods. Presently, various rc toys on sale in the market reach about 1 hundred kinds, mainly are variety of rc toys (remote control toys) and hobby items, such as rc car, rc helicopter, nitro rc car, rc gas boat, remote control helicopter, remote control car etc., each rc car(remote control car) costs about 20-65 dollars?rc gas boat(remote control gas boat) is about 20-50 dollars?and the price of rc helicopter differs between 450 – 2,000 dollars.
3. Plastic Toys
Plastic has taken the place of metal, wood and have become the main material for toys making, because it costs low, easily deals with, safer and light.
4. Adult Toys
Besides the children toys, adult toys in mainland of China are also have large market. According to the latest investigation of China Social Investigation Office, 33% of adults think they are fond of toys and would like to buy them. It is investigated that except for traditional Chinese Chess, I-go and kite, adults prefer rc toys (remote control toys) and hobby items, such as rc car, rc helicopter, nitro rc car, rc gas boat, remote control helicopter, remote control car etc. The last research of China Toys Association shows the acceptable toy price for most consumers in the large and medium sized cities is no more than 15 dollars. However, in some large cities and some medium sized cities, some ingenious and top graded toys reaching up 150 dollars and even 1200 dollars still have their market. It takes an average of about 5% of the whole year consumption for Chinese citizens to buy toys, and with the toy development of top grade, brightness and series, in particular, rc toys (remote control toys) and hobby items, such as rc car, rc helicopter, nitro rc car, rc gas boat, remote control helicopter, remote control car etc., the toy consumption will be in the status of advancing.
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Jul/090
Know Your Toys Before Buy Them
Toys have always been the most powerful tool to please your children. Whether they are infants or toddler or even somewhat younger all may need toys of their choices that normally vary with the ages. Market is full of options and you find so many varieties for them that often it leads to puzzling situations there. Since today your investment could be a considerable amount with the arrival of hi-tech toys, you need to know your exact need before making any expenses there.
Followings are the some types of toys you will find in the market.
Model Toys
Model toys can create great adventure for your children by its real appearance that enables them pretend in more realistic way. These toys can suit both children and adults, and can come in the form of tank cars, cars installed with alarm whistle, trucks and so on. Though these toys are not cheap in price, especially the electric toys, commonly between 8-10 dollars, some even as high as 80-100 dollars, but they have a strong footing in the market.
RC Toys
Known for high technology with real sound and heavy performance and are controlled either by remote or radio waves. Presently, various RC toys are on sale in the market reach about hundred of kinds, mainly are variety of RC toys (remote control toys) and hobby items, such as RC car, RC helicopter, nitro RC car, RC gas boat, remote control helicopter, remote control car etc. Prices of these cars vary with the features they come with which can range generally from 50 to 2000.
Plastic Toys
Plastic toys are preferred options for those who have lower budget for this investment. These toys are comparatively lighter and take less cost in manufacturing however you will not find all those features what is available with RC or other type of toys. Plastic has taken the place of metal, wood and have become the main material for toys making, because it costs low, easily deals with, safer and light.
Adult Toys
Adult toys are also in high demand today with the increasing trend of recreating with toys with adults. According to the latest investigation in US, nearly half of parents too are tending to opt for such hobbies to spend their holiday time. In this category RC Hobbies like RC Hobby plane, RC hobby Helicopters are most common that gives a real pleasure of flying.
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Jul/090
An Overview for the Sales Market of Toys in China
The quantity of young kids under the age of 14 and babies, toddler and preschool children in China is over 300,000,000, accounting for 25% of the whole population. Among them 80,000,000 live in the city, which form a great number of toy consumption. Especially in recent years, parents identify with the concept that toys can enlighten children on their intelligence, moreover, majority of modern families in China only have one child, parents are willing to spend money on their child.
In recent years, it has appeared some features and special trends for toy sales in the mainland of China:
1. RC Toys
Appeared with high technology, for instance, electronic toys that can sound or shine, rc toys and interactive toys that can speak or perform a series of actions are salable goods. Presently, various rc toys on sale in the market reach about 1 hundred kinds, mainly are variety of rc toys (remote control toys) and hobby items, such as rc car, rc helicopter, nitro rc car, rc gas boat, remote control helicopter, remote control car etc., each rc car(remote control car) costs about 20-65 dollars?rc gas boat(remote control gas boat) is about 20-50 dollars?and the price of rc helicopter differs between 450 – 2,000 dollars.
2. Model Toys
Electric model toys attract both children and adults, such as tank cars, cars installed with alarm whistle and so on. Though these toys are not cheap in price, especially the electric toys, commonly between 8-10 dollars, some even as high as 80-100 dollars, but they have a strong footing in the market.
3. Adult Toys
Besides the children toys, adult toys in mainland of China are also have large market. According to the latest investigation of China Social Investigation Office, 33% of adults think they are fond of toys and would like to buy them. It is investigated that except for traditional Chinese Chess, I-go and kite, adults prefer rc toys (remote control toys) and hobby items, such as rc car, rc helicopter, nitro rc car, rc gas boat, remote control helicopter, remote control car etc. The last research of China Toys Association shows the acceptable toy price for most consumers in the large and medium sized cities is no more than 15 dollars. However, in some large cities and some medium sized cities, some ingenious and top graded toys reaching up 150 dollars and even 1200 dollars still have their market. It takes an average of about 5% of the whole year consumption for Chinese citizens to buy toys, and with the toy development of top grade, brightness and series, in particular, rc toys (remote control toys) and hobby items, such as rc car, rc helicopter, nitro rc car, rc gas boat, remote control helicopter, remote control car etc., the toy consumption will be in the status of advancing.
4. Plastic Toys
Plastic has taken the place of metal, wood and have become the main material for toys making, because it costs low, easily deals with, safer and light.
Although according to the official statistic, the toy sales in mainland of China are no more than 2,000,000,000 dollars in 2006, it is estimated by people in this industry that the actual market demands should be 9,000,000,000 dollars. People in this industry believe that the forecast demands of Chinese toy market will increase at a rate of 40% per year in the following years, and the consumption of Chinese toy market will hopefully exceed 13,000,000,000 dollars.
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